A movement begins with a desire for change by a group of people with a common goal. A movement evolves as these common goals are shared with others and the movement successfully overcomes potential obstacles or objections.
At CBDistillery, the #CBDMOVEMENT™ is about much more than advocating for our products. The #CBDMOVEMENT™ allows us to be part of the conversation about hemp CBD, helps us identify the common misconceptions, and gives us the opportunity to clarify the confusion caused by the fact that CBD is extracted from cannabis.
As the #CBDMOVEMENT™ sweeps across our nation, people are benefiting by the efforts of those who believe everyone should have access to the facts. As the movement gains momentum, people from all walks of life, professional athletes, retired business professionals, family members, friends, and neighbors, are lending their voices to the cause. Whether you are a vocal CBD enthusiast or have just begun investigating the potential benefits, your support is fanning the embers and fueling the flames of the #CBDMOVEMENT™.
#CBDMOVEMENT™ And Consumer Education
The success of any movement begins with public awareness. One of the hurdles of the #CBDMOVEMENT™ is to clearly define the differences between hemp and marijuana, alleviate the concerns of an understandably hesitant audience.
We understand the initial skepticism. For decades, the word “cannabis” has been used synonymously with marijuana.
Clarifying and educating the public on the difference between hemp and marijuana is one of the leading initiatives of the #CBDMOVEMENT™. If someone is confused about the differences, consider relaying the following information:
- Marijuana is classified as a schedule 1 drug. While legal in some states, legal marijuana is commonly purchased through a dispensary, most often with a prescription from a doctor. That’s because marijuana contains a significant amount of THC (5-30 percent tetrahydrocannabinol), the cannabinoid that causes the psychoactive response associated with marijuana use, the high.
- Hemp products are not restricted and available to anyone wanting to experience the potential health and wellness benefits without the high. The plants are legally defined by their THC content. To be classified as hemp, the plant must contain 0.3 percent THC or less. This insignificant amount of THC will not cause intoxication. Anyone who wants to avoid the trace amounts of THC has the option of selecting THC-free (isolate) products.
The strong association of the word “cannabis” to marijuana will likely continue to lessen as people become more familiar with hemp oil. Until then, we can continue to let others know that there are two plants from the plant species Cannabis Sativa L, one of which, hemp, does not get you high.
#CBDMOVEMENT™ and Educating the Public on How CBD Works
Those who advocate for hemp-sourced CBD often take the initiative to inform others about the evidence supporting the many potential health benefits. If you have mentioned the impact of CBD in your life or discussed what you have learned during your investigations, you may have mentioned a regulatory system that many people are still not familiar with, the endocannabinoid system.
It’s not always easy to explain how CBD affects the body without encouraging a basic understanding of this essential communication network. If you have ever described the functions of this fascinating system of neurotransmitters and receptors, you are spreading awareness. You may even have revealed a few of the following key points:
- How the endocannabinoid system regulates nearly every essential function in the body, including inflammation, moods and emotions, muscle function, and pain perception.
- That the plant-based cannabinoids in hemp oil mimic the effects of the cannabinoids made in the body; this is important when the body needs more cannabinoids than it creates.
- How many researchers believe that endocannabinoid deficiencies have the potential to cause certain ailments.
- That mimicking the effects of the neurotransmitters manufactured in your body keeps the endocannabinoid system functioning efficiently.
- How the potential benefits of CBD are backed by scientific evidence, you may have mentioned that numerous studies showing the potential benefits of CBD.
If you have discussed any of the potential benefits of CBD, you are spreading awareness and contributing to the momentum of the #CBDMOVEMENT™.
#CBDMOVEMENT™ and Helping Others Make Informed Decisions
When a blossoming trend becomes popular enough, other industries take notice. Before too long, the trend in question is popping up everywhere. While this may seem to perpetuate a movement, it can have the opposite effect.
We have seen this with the increasing popularity of CBD, an influx of “CBD” products that do not contain enough CBD to be of any significant value. If you have shared your knowledge of potentially misleading sales practices or spared someone from purchasing a product that was unlikely to have the potential to make a significant difference in their wellbeing, you are part of the #CBDMOVEMENT™.
As part of the movement, you may have prevented someone from making a disappointing purchase by relaying some (or all) of the following information:
Hemp Oil and Hemp Seed Oil Are Not the Same
Too often, unsuspecting consumers are misdirected, led to believe that hemp seed oil and hemp oil provide the same potential benefits. You may have prevented a misguided purchase by explaining that hemp seed oil does not contain CBD. It’s the extract from the aerial parts of the plant that provide the potential health and wellness benefits.
The CBD Content Should Be Specified in Milligrams
If you have informed someone of the necessity of knowing how many milligrams (mg) of CBD are in their product, you are working on behalf of the cause. You may have realized that some companies use vague terms like “highest potency” or “extra strength” without clarifying how much CBD the product contains. Steering others away from these deceptive practices makes you part of the solution.
Products Should Be Created from Plants Grown Using Natural Farming Methods
Hemp is known to leach contaminants from the soil. If you have mentioned this in your conversations about hemp CBD, you understand that potential toxins from the soil can make their way into the final product. You may have shared your knowledge of CBD by advising others to purchase hemp products from reputable vendors that rely on hemp grown using natural farming practices. You may have also advised them to look for batch testing information to ensure the purity and potency of the products they select.
As part of the #CBDMOVEMENT™, you may have also relayed the importance of shopping with companies who post verified reviews. Those little tidbits of information can help people gauge the trustworthiness of a vendor or the validity of a product, but without verification, those glowing recommendations could come from anywhere, including the vendor themselves.
The #CBDMOVEMENT™ Is Inspiring Change
It was The Controlled Substance Act of 1970 that made hemp alongside marijuana illegal when the law designated cannabis as a schedule 1 drug. It wasn’t until the Agricultural Act of 2014 that the government provided legal guidelines differentiating the two plants, defining hemp and marijuana by their THC content. This legislation also opened the doors for hemp cultivation to be determined by individual states.
The 2018 Farm Bill federally cleared hemp for cultivation everywhere, clearing any residual confusion on the legality of industrial hemp.
As the #CBDMOVEMENT™ is steamrolling across our nation, consumers are embracing hemp-derived products. Our joint efforts are inspiring people to learn more about how their bodies function and the significance of maintaining internal balance with the health and wellness benefits of hemp-derived products.
With increased awareness, we find the collective mindset is changing. People are reevaluating the stigmatization of the cannabis industry, learning the significant differences between hemp and marijuana, and sharing information with everyone interested in alternative methods of health and healing. If you have been increasing awareness, you are part of the #CBDMOVEMENT™. As a movement, we are just getting started.
CBDistillery is an influential leader in the hemp industry. Through the #CBDMOVEMENT™, we are sharing information, advocating change, and promoting the significant health and wellness potential of hemp-sourced CBD products.